#ProtectMT, because Montana’s Worth Protecting

By Skye Borden
State Director

You can help #ProtectMT.

Millions of folks, Montanans and visitors from around the world alike, flock to Montana’s rivers, parks and public lands each summer to enjoy our clean air and water, and to revel in the abundance of outdoor recreation opportunities.  Many of these folks are keenly aware that our outdoor places, and the activities they support, are under threat from unchecked climate change and harmful state and national policy proposals.  

Last Saturday, June 17th, we kicked off two co-branded summer contests that we are calling #ProtectMT, because Montana’s Worth Protecting.  Through social media activity these contests will celebrate the outdoor opportunities our families enjoy and our communities rely on, while calling attention to what’s at risk.

Through the Facebook contest, we will engage users to post photos or videos that highlight the places or activities they love and call some attention to what’s at risk.  The person whose post attracts the most likes and reactions will win a $500 gift card to Patagonia, so they will be encouraged to share their content far and wide. Other prizes will be given out throughout the contest.  

A coloring contest will engage local kids through designing a bumper sticker that portrays an outdoor place or activity in Montana that they love.  One winner, chosen by a judge, will get their image printed on bumper stickers and distributed around the state.

Montana has some of the cleanest air and water in the country - we are asking you to join Montanans from across the state to help us keep it that way and #ProtectMT.

For more information about the #ProtectMT, because Montana’s Worth Protecting contest, visit @CleanAirMontana on Facebook at facebook.com/CleanAirMontana/